The Resume’ Am willing to Tear down walls, Build bridges, And light fires. I have great experience, Lots of energy, A bit of that “vision” thing And I’m not afraid to start From the beginning.
Legacy If Apple becomes a place Where computers are A commodity item, Where the romance is gone, And where people forget That computers are The most incredible invention That man has ever invented, I’ll feel I have lost Apple. But if I’m a million miles away, And all those people Still feel those things… Then I’ll feel That my genes are still there
Who Has Time? It’s insane; We all have busy lives, We have jobs, We have interests, And some of us Have children. Everyone’s lives Are just getting busier, Not less busy, In this busy society. You just don’t have time To learn this stuff, And everything’s Getting more complicated… We…don’t have a lot of time To learn how to use A washing machine Or a phone.
Changing the World (Technology) doesn’t change the world. It really doesn’t. Technology can make it easier, Can let us touch people That we might not otherwise. But it’s a disservice To constantly put things In a radical new light, That it’s going to change everything. Things don’t have to change the world To be important.
Heroes How do you tell somebody Who you are, What you care about? And the best way We could think of was… If you know Who somebody’s heroes are, That tells you a lot about them. So we thought We’re going to tell people Who our heroes are… And – some people will like us, And some people won’t like us.
Communicating with Feeling We don’t stand a chance Of advertising With features and benefits… With RAMs… With charts and comparisons. The only chance we have Of communicating Is with a feeling.
Hire Great People We hired truly great people And gave them The room to do great work. A lot of companies… Hire people To tell them what to do. We hire people To tell us what to do… We’re paying them all this money; Their job is to figure out What to do And tell us.
Innovation Innovation Has nothing to do With how many R&D Dollars you have… It’s not about money. It’s about the people you have, How you’re led, And How much you get it.
Passion, Perseverance Unless you have a lot of passion… You’re not going to survive. You’re going to give it up. So you’ve got to have an idea, Or a problem Or a wrong That you want to right That you’re passionate about. Otherwise You’re not going to have the perseverance To stick it through.
After life I want to believe in an afterlife. That when you die, It doesn’t just all disappear. The wisdom you’ve accumulated. Somehow it lives on, But sometimes I think It’s just like an on-off switch. Click and you’re gone. And that’s why I don’t like putting on-off switches On Apple devices.
