The S Pen Paradox
That remark came from an executive of a brand that had just released a large display phone in the Indian market. He had just been asked by one of my colleagues why the brand had not considered bundling a stylus along with the device, “like the Galaxy Note.” And as Samsung launches a new edition of the Galaxy Note, one cannot help but return to that remark. When it arrived in the market, the Galaxy Note had three notable (pun unintended) USPs – a big display, a big battery and the S Pen stylus....